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1. Prepare Your Skin; Cleanse, Moisturise, Prime

Preparing your skin is an important step when you are applying makeup. Gently cleansing the skin before applying makeup will remove dirt and oils that can lead to imperfections, leaving you with clearer skin that is therefore softer. A gentle exfoliator every few days will also remove dead skin and keep the surface of your skin smooth, which will help the overall look once your makeup is applied and reduce the chances of your makeup collecting in rough areas, which can appear ‘caky’.

After cleansing your skin, and especially after exfoliating, remember to moisturize to keep your skin supple. It prevents your skin drying out and tightening, which can both cause rough patches and areas where makeup can collect. While overnight you may prefer a richer, thicker moisturizer, before applying makeup it is better to choose a lightweight formula which your skin will absorb easily. This prevents surface residue which can mean makeup does not sit well on the skin.